← All Work

AV & video wall retailer

B2B technical equipment · Shopify

Visit BrightlinkAV.com ↗
BrightlinkAV.com website screenshot

Hundreds of technical SKUs with inconsistent specs. We researched, built and listed the catalogue properly — spec-complete product pages, structured variants and collections engineers can actually filter.

The problem

  • Incomplete specs and duplicated product listings
  • No filterable structure for technical buyers
  • Manual, error-prone product uploads

The fix

  • Researched and standardised spec sheets per product
  • Structured variants, metafields and filterable collections
  • Bulk listing workflow with validation before publish

The result

  • Standardized technical product data
  • Filterable collections for buyers
  • A repeatable product-listing workflow