High-ticket leads were arriving and going cold. We restructured the site around floor plans and a guided enquiry, then wired instant AI follow-up to every submission.
The problem
- Gallery-heavy pages with weak calls-to-action
- No lead qualification form
- Leads went cold waiting for a reply
The fix
- Floor-plan-first layout with a clear next step
- Guided qualification form and calendar booking
- AI instant reply + automated nurture sequence
The result
- A clearer floor-plan-led journey
- Better lead qualification
- Faster follow-up after enquiries
