A content-rich publishing brand with events, a bookshop and a newsletter — all competing for the same attention. We rebuilt the funnel so each audience has one obvious next step.
The problem
- Event pages buried 3 clicks deep
- No clear newsletter value proposition
- Mobile checkout created unnecessary friction
The fix
- Single-page event funnel with social proof
- Sticky newsletter CTA with a lead magnet
- Mobile-first checkout and instant SMS follow-up
The result
- Clearer paths to events, the newsletter, and checkout
- A mobile-first purchase flow
- A more focused content funnel
